What is the difference between Direct mail and EDDM (Every Door Direct Mail)?

1. EDDM:
   1. No mailing list required
   2. Target specific postal routes
   3. Diverse size and finishing options
   4. Full-service solution
2. Direct Mail:
   1. Mailing list required
   2. Ideal for targeted campaigns
   3. Can exclude specific households
   4. USPS specifications apply